Are you a collector with NFT collections, but you haven’t sold? You’re planning to build collections but do not have a clear plan on how to promote and market your work? Don’t worry, this guide is perfect for you.
Making and selling NFT is like any other service or product. Everyday the amount of collections and artists is increasing and platforms receive increasing traffic. The chances of being noticed are decreasing and you have to stand out by implementing your own NFT advertising strategy as well as promotional.
Before we talk about how to improve your NFT marketing and promotion , there’s an important fact you should be aware of. Do not create a standard NFT collection or art. What are the reasons why someone would buy it?
You must be distinctive, stand above the rest. Your work should tell a story and must contain something none of the other collections do. What is the idea that your nft hold that is behind the artwork? Perhaps it should be so cool that when the people who look at it will feel a connection to it emotionally. On the other hand many things are a bit nebulous in the field.
What are the reasons to start promoting your NFT Collection
If your aim is to boost the value of your NFT artwork, or if you are looking to sell your artwork and earn a lot of money then you need to promote it. Even if you’ve got outstanding artwork and collections, no one will be willing to pay a huge sum when you’re not well-known or a respected expert on the NFT world. When I say big money, I’m talking about million dollars.
Take the example that follows Mike Winkelmann. More popularly than Beepl. Beepl is an amazing artist and someone who persevered and worked in his Instagram for a long time. Then, he gained recognition for his work, particularly when the time came when he sold his work for 69 million dollars. In the present, Beepl is among the most popular influencers within the field.
Let’s discuss NFT marketing, and how you can advertise your NFT.
Add your drop to in the Calendar (free)
There are NFT calendars that allow creators to post their NFT drop. Calendars can help buyers and creators meet in the most convenient way. One of my personal favorites are the NFT droops. It’s the most basic layout, with no distracting advertisements. A site where people are able to browse NFT events.
Social Media (free)
Twitter as well as Instagram are among the most effective social media platforms you can use to make use of to promote your NFT.
What can you do with Social media?
Create and consistently deliver top-quality content
Join communities and post your artwork there.
Make use of twitter’s spaces and chat about your work
Host a party
Connect with like-minded people to get ideas
Know who you want to reach and what drives them
Begin the collaboration
Join forces with fashion labels, musicians, celebrities, animation studios to present Collections.
In this way, artists can enhance their art with the help of other professional artists. Artists and famous personalities also exchange their audience, helping one another increase their visibility and gain recognition. This approach is not about making money but rather recognition.
Make use of themed groups on Telegram and discord
Participating in themed groups is an effective method of promoting your NFT. One of the most important things is to avoid sending out emails every five minutes. Don’t be like everyone else. Find something unique and original.
Initiate the collaboration
Team up with musicians, fashion brands, celebrities, animation studios to release Collections.
This way artists enhance their artwork with the aid of other professionals. Plus artists and celebrities exchange their audiences helping each other grow and be known. This strategy is not about monetization but recognition.
Find the featured drop in the Marketplace (paid)
This type of promotion must be discussed with market administrators. Certain marketplaces have their own page with featured NFTs. This means you’ll receive more attention than other NFTs in the market. Additionally, you could be mentioned with their social media accounts too. You’re feeling like a VIP do you not?))
Many media outlets, marketplaces and other platforms for crypto publish newsletters several times a week. What do you do? Contact them with a the request that they include your ad in their upcoming newsletter. It’s probably a paid-for promotion , and it’s contingent upon the marketplace. The larger the market, is, the more costly will be the cost of the service.
Do you need social proof,+ awareness? Do you want people to talk about your work? The most impact on your NFT promotion will be felt when you involve influencers. Find influential influencers who are authoritative and start working with them.
When you are looking for influencers, don’t just look at followers. Be aware of their content, the engagement they receive from their followers and how they carry out the message, and more… In short, be attentive to the details.
Let the mainstream media discuss your drop
It will make an impact if you publish an article on your collection, and then publish it to the most popular as well as themed publications. This is a paid campaign however, if you are unable to afford an NFT promotion, you can create pieces on Medium. It’s completely free. In addition, Medium has high domain authority. This means your chances of being ranked on Google are very high.
To be ranked high on Google, conduct study and identify keywords that are high in volume, but with low competition keywords to your article. Keyword research should be done prior to creating an article.
To cut down on your time, I’ve compiled the following list of resources to assist you.
To achieve better results, developers should create a strategy for marketing their NFT project before they begin. The process of creating communities is a long-distance race which requires the artists to stay connected by a continuous stream of activities.